Strategic Campaigns. Measurable Results.

#GlorifyEverday Influencer Campaign

21 Day Campaign with CTA to Download App

Key Results:

Mobile Product Launch Campaign

Services Provided:
- Integrated Multi-Channel Social Media Campaigns to build awareness and drive app downloads.
- Meta & Instagram Advertising Campaigns on Meta platforms, leveraging custom audiences, retargeting, and A/B testing for optimal performance.
- Apple Search & Google Play Store Ads to increase visibility, boost installs, and drive conversions.
- Keyword-Driven SEO & Blog Content Strategy, including blog articles and landing pages, to enhance search rankings and increase organic traffic.
Key Results:
- Successful Product Launch, resulting in increased visibility, user engagement, and app installs.
- Cross-Functional Team Collaboration worked closely with Product, Design, and Engineering teams to ensure seamless campaign execution and product alignment.
- Growth in Engagement & Downloads through cohesive marketing efforts.

Brand & Digital Marketing Services

*Dean&Co Client

Services Provided:

Google Ads campaigns to maximize ROI through precise targeting, A/B testing, and performance optimization.
Meta Ads Campaigns across Meta platforms (Facebook & Instagram) to drive engagement, leads, and conversions.
Keyword Research & SEO Strategy to improve search rankings, organic traffic, and online visibility.
Social Media Management with compelling content creation, community engagement, and performance-driven social campaigns.
Branding & Marketing Consulting, refining brand identity, voice, and messaging to ensure cohesive and compelling market positioning.

Mobile App Startup

Services Provided:

Brand Development & Positioning to create a distinct brand identity that resonated with the target audience and conveyed the app’s value proposition.
Social Media Consulting & Strategy to build a strong digital presence through platform-specific content, brand storytelling, and engagement tactics.
Video Editing & Content Production to craft high-impact promotional videos and app demos, driving user interest and downloads.
Go-to-Market Marketing Strategy to ensure a successful launch with comprehensive plans covering acquisition, retention, and brand awareness.
Creative Campaign Development to execute engaging campaigns that highlighted the app’s features and user benefits.
Launch Event & PR Support to generate buzz and secure media coverage in relevant tech and startup publications.

PR & Marketing Campaign for TurtleTree’s B2B Partnership

Services Provided:

Brand Strategy & Messaging to align with TurtleTree & Cadence Coffee’s partnership goals.
Social Media Campaigns to build brand awareness and increase engagement.
Content Creation highlighting product features and partnership benefits.
Partnership Promotion with key partners to amplify the campaign across digital channels and influencer platforms
Campaign Analytics & Reporting, providing data-driven insights for optimization.

PR & Marketing Campaign for TurtleTree’s B2B Partnership

Services Provided:

Comprehensive PR & Media Outreach to secure media coverage and increase visibility in industry-leading publications.
B2B Marketing Campaign Strategy to highlight the partnership’s innovation and market potential.
Content Creation & Storytelling to produce compelling written and visual content, including social media posts, blog articles, and partner features.
Social Media & Digital Campaigns to engage potential clients and partners through LinkedIn and industry forums.
Brand Messaging & Positioning to emphasize sustainability, product innovation, and industry leadership in the alternative protein sector.
Cross-Team Collaboration with internal teams and external stakeholders to ensure unified messaging and campaign success.

Primary Platforms Used: Iterable, Figma, Miro, Asana

Engaging Newsletters & Campaigns to nurture users, share updates, and promote new features.
Conversion-Driven Email Sequences to increase app downloads, subscriptions, and in-app purchases.
Automated Email Journeys for onboarding, retention, and re-engagement with personalized messaging.
Seasonal & Promotional Campaigns to boost engagement, sales, and community participation.
A/B Testing & Optimization to refine subject lines, CTAs, and email design for better performance.
CRM Segmentation & Targeting to deliver personalized content for higher engagement and retention.

Primary Platforms Used: Mailchimp, Miro, Monday.com

B2B Newsletters & Product Updates to inform and engage industry professionals and stakeholders.
Product Launch Campaigns to showcase TurtleTree’s innovations and biotech solutions.
Thought Leadership Content to position the brand as a leading authority in the biotech space.
Event-Specific Emails to drive attendance at key industry conferences and expos.
Targeted List Segmentation to ensure personalized outreach and tailored messaging.
Data-Driven Campaign Optimization to track performance, improve engagement, and inform strategy.

Grew TurtleTree’s commercial and newsletter email lists by 67%

Gated Content Campaigns offering white papers, industry reports, and free downloads for lead capture.
Email List Growth Initiatives through product offerings, events, and demand-generation tools.
Lead Nurturing Sequences to guide potential clients through the sales funnel with relevant content.
CRM Integration & Automation to streamline lead scoring, segmentation, and follow-ups.
Landing Pages & Lead Magnets designed to drive downloads, sign-ups, and conversions.
Cross-Functional Collaboration with sales and marketing teams to align campaigns with revenue goals.
Performance Tracking & Insights to monitor lead-generation metrics and optimize future campaigns.